Antoine Le’velle Lewis Harden, known globally by his stage name Tha True Showtime (Showtime for short), is an American recording artist, performer, songwriter, producer, actor, fashion designer, marketer, athlete, gamer, entrepreneur, and owner of the corporation, Str Pwr Inc.  Showtime began his music career during his  second semester at Tuskegee University in 2013, with the mixtape “Tha Hurt”. Interested in signing with no major record label, he created his own label, Showtime Entertainment Records that houses both of his self-efficient mixtape releases “Tha Hurt” and “Tha Basics” in 2015.  Both combined for a total over 345, 000 streams! Before his first performance on December 27, 2014 at Center Stage in Atlanta, he customized a pair of solid black Converse, posted them all over his social media, and the feedback spiked his interested to design more and more. Soon enough, he started up his own shoe company and named it, Gold Carpets. Then decided, why stop there and created a clothing line to match the variety of his many shoe designs, which has now grown into the clothing brands, Show’d Up and Le’velle, while also building his online shopping store, Showtime Shopping. In the beginning of October 2015, he began the filming of his own TV/Web series titled “Tha Showlife”. He later developed a Snapchat series titled, “Cooking With Showtime” that has grown into a TV/Web series. Sometime in 2016, he took an intermission from the music scene to go forth on a business venture, shortly after he saw that he was missing quite a few of important legal matters that was hindering his progression. In doing so, he assembled the corporation, Str Pwr Inc. In April of 2016, he also changed the name of his record label and all of present established companies’ names from Showtime Entertainment to Str Pwr. His voyage led him to creating and building a company for every single aspect of the industry that he felt is/was necessary to build his career and others, improve the marketability of his brands, ensure protection and security with and from all legal endeavors, and a strong foundation to generate and handle all financial affairs. On September 11, 2019, four years after the original release, “Tha Hurt” was made available on all streaming platforms. “Tha Basics” a month later on October 11, 2019.  Shortly after their release he signed his first major deal, on behalf of his label with Amazon Music in December of 2019. Within those next 6 months, he grew his company rapidly signing direct agreements with a few of the world’s top companies, such as Tik Tok,  Equinox, Peloton Interactive, Lickd, Believe Digital, MelodyVR, and Soundtrack Your Brand. In early 2020, he then started the vlog, “KI1M” that features him and co-host, Meagan Graham. Within that same year he wrote and produced his movie “Tha Hurt” while completing his debut album “Tha Hurt Reloaded”.